Maximizing Asset Value: three Ways Modern Revenue Management is Changing Hospitality

Hotel Revenue Management Service Revenue managers are spending more time than ever shaping their findings into easily-understood messages for hotel leadership to act on, and existing technology can simplify and expedite that process. The ability to tell a cohesive, complete story through data is a necessity for hoteliers looking to increase their assets’ value in 2021. If hotels want to think beyond the guestroom and create new profit centers based on what is actually in demand from guests as opposed to hopeful assumptions, hotel leaders need to understand what the narrative data is telling them. Revenue management is powering this effort, which is limited only by hoteliers’ willingness to embrace a connected technology ecosystem with an automated revenue management system at its core. A truly connected organization would allow revenue teams to collect data from every corner of a property, identify the trends influencing business in the near future, and generate a forecast using this information. By embracing a connected commercial strategy, hoteliers can clear the fog of uncertainty clouding their decision-making and understand their position in the marketplace.

Restaurant revenue management is using your fixed and perishable resources by charging different prices for the same services at different times. The difference could be because of higher demand, low sales, and so on. The most important thing to be noted here is the integration of data. Without data, be it from the customers’ end or your restaurant, it will be tough for you to analyze your cash inflows and outflows. Some constraints that might come in your way while thinking of revenue management in the restaurant sector is the limitation of space and uncertainty in the service duration. Unlike the hotel industry, where the service time is almost always fixed in terms of check-in and check out, as a restaurant owner, you can never estimate the time a customer would take to finish his/her meal. These factors may hinder the targeted table turnover rate, and thereby your entire revenue management plan. Nevertheless, we have made you a comprehensive program that you can follow to ensure that your overall revenue is in order.

Price creates value. Sometimes the more expensive a service, the more value it’s perceived as having, and therefore the more desirable it is. Promotion and price go hand in hand. Promotions are when prices are temporarily discounted to gain attention and more sales. This is a very service-marketing specific revenue management solution, because it focuses on where a service should be advertised or sold. Deciding on if your brand would get more attention and convert more observers to buyers through billboards vs. ’re a B2B or B2C business. But finding the right channel to market your business is crucial to growing revenue, because ultimately it can get more attention and more sales for your brand. Does your business leadership partner with your marketing team to make sure you are focusing on the same things and working towards the same goals effectively? If your brand uses any kind of revenue optimization techniques, you can channel it toward good service marketing that brings results.

In scenario B, the revenue manager closed the $90 rate after 80 rooms were booked and set the rate $110. After 60 more rooms were booked, this rate was closed and the next 60 rooms were booked for $130. When the next 60 units were booked and hotel had 200 rooms booked, a rate of $150 was offered for the last 50 bookings. This approach increased room revenue, ADR, and RevPar by 9.8 percent without selling more units. Dynamic pricing does not adjust room rates only upward or only downward. Price changes can go either way. Assume a revenue manager has forecasted 75 percent occupancy for the day, but she opens the day looking at only 65 percent ROB (rooms on the book) with a $160 BAR. She wonders if that missing 10 percent occupancy can be realized from walk-ins and same-day bookers. By early afternoon, there is no demonstrated new demand out there at the posted rate. At 2 P.M. she decides to intervene.

Hotels need to face this fact as soon as possible and make good use of it by running some good loyalty programs. Now, don’t you think guests will prefer hotels that offer discounts or rewards to value their frequent guests? Well, hotel loyalty programs are the best way to do that and increase repeat guests as well as direct guests. This makes them an undeniable aspect of your hotel revenue management strategies. The sad thing is – only a few hotels consider loyalty programs as an important part of their marketing strategy. But the truth is loyalty programs can be a key factor in the guests’ decision-making process. Especially, those who frequently visit your hotel. Employing a stable hotel loyalty program software can strengthen a hotel’s reward programs. Finding ways to grow your hotel revenue? We’ve discussed several strategies to drive more revenue. But if you look carefully, one important aspect of effective revenue management is EXPENSE CONTROL.

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